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What is graphic design?

Written by Lauren Gajdek

05/25/2013

What is graphic design?

by | May 25, 2013 | Graphics Design

I’m often surprised at how many people don’t know the answer to this question. Most of them have an idea of what graphic design means, but I’ve learned an important lesson in life, which is this:

Never assume that people know what you’re talking about, even if they are very intelligent people.

The truth is that you can be as smart as Einstein and still be unaware of how many things work. Take me, for example. If I were using my fingers and toes to count the number of industries that I know nothing about, I would quickly run out of appendages!

You may know all about graphic design, but since you’re reading this blog, I assume you probably don’t. No worries!

I like the way www.dictionary.com defines it best: Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

However, would you agree that’s still a little vague?

What I love about graphic design is that it can be virtually anything and any combination of visual elements. But, for the sake of giving examples, graphic design can be included on: posters, billboards, menus, baseball cards, websites, flyers, candy wrappers, logos, tickets, ads, displays, etc. etc. etc.

It can be as simple as a white page with a little bit of black text. It can be as complex as a huge, multicolored photo composite covering the side of a building.

If you happen to be a history buff, it’s also fun to take a look at graphic design in its early days. There were no computers back then so everything was done by hand. I’m thankful to live in an age where that is no longer the case!

I hope you’ll take the time to look around our website and learn what graphic design can do for YOU.

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Why aren’t my photos good enough? Why can’t you use my logo? (part 1)

Why aren’t my photos good enough? Why can’t you use my logo? (part 1)

If you’ve ever sent photos or your logo to a graphic designer, ad agency, or printing shop for a project you worked on, you might have heard something like this from them:
“Could you please send high resolution photos? The ones you sent won’t work.”
“We need a vector art logo in order to produce those T-shirts/pens/baseball caps for you.”

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