[Imagine whiny voice]: “But my photos looked good on my computer screen!”
If you’ve ever sent photos or your logo to a graphic designer, ad agency, or printing shop for a project you worked on, you might have heard something like this from them:
“Could you please send high resolution photos? The ones you sent won’t work.”
“We need a vector art logo in order to produce those T-shirts/pens/baseball caps for you.”
Well, these are rhetorical questions, so of course the answer is yes 😛
Maybe a better question is: How much does color matter? How necessary is it to have a logo? I would say the answer is that it matters tremendously and is completely necessary.
Excellent question; I’m so glad you asked 🙂
Graphic design surrounds us constantly, though many times we are unaware of it. Movie posters at your local theater, printed programs at the annual dance recital, and usually even the napkins at your 6-year-old’s birthday party exist because of graphic design. And websites – whether poorly or well-presented – all incorporate graphic design to some degree.
I’m often surprised at how many people don’t know the answer to this question. Most of them have an idea of what graphic design means, but I’ve learned an important lesson in life, which is this:
Never assume that people know what you’re talking about, even if they are very intelligent people.